Ron Wellman still tone-deaf to Wake Forest alumni/fans: "The relationship between the Wake Forest athletics department and the Wake Forest fan base has never been quite so acrimonious. The U.S. Route 52 billboard that called for the firings of both athletic director Ron Wellman and coach Jeff Bzdelik earned a lot of attention when it was unveiled this spring, but that was just the latest salvo. In December, when callers to Bzdelik's weekly radio show grew increasingly critical, the show stopped taking direct questions for the first time in host Stan Cotten's 17-year career. At the time, Wellman told longtime Winston-Salem Journal beat reporter Dan Collins he agreed with the change because "callers tend to get on and, rather than asking a question, they preach." In the following weeks, Deacons fans felt newly insulted by Wellman's insistence that smaller crowds at Lawrence Joel Veterans Memorial Coliseum were the norm, because the program had "never drawn well in December." Now fans seem as eager to be rid of Wellman -- the longest-tenured athletic director in the ACC (he began in 1992) -- as they are Bzdelik. How did the atmosphere get so toxic? For his part, Wellman refuses to accept the premise."