I just saw this article at the WSJ and found it interesting. http://tinyurl.com/6slvcqe I was especially surprised to not see NCSU.
The article got me thinking. Obviously, this list challenged my perspective of our basketball team. Normally, I don't like to think of Wake Basketball as a brand, but if I must... I consider the university as a whole and then try to see if basketball fits the brand. But for the moment, let's think about it the other way around. Let's say the University is entity and it hold a valuable product line; one of very high value. Do you: A) Try to build other products up to the matching value; or B) Keep the value of the primary product and even build it, hoping its excellence or value spills into other product lines, or C) other options? Hey, I'm just thinking out loud here. What do you think of the article and what does it mean for you?